Recommended Daily Allowance (RDA)
The RDA is defined as, “the daily dietary intake level of a nutrient considered sufficient to meet the requirements of nearly all (97–98%) healthy individuals in each life-stage and gender group.” So in plain english, this is the amount of nutrients any healthy person requires, on a daily basis, to survive. NOTE: HEALTHY PERSON
Optimal Daily Intake (ODI)
This is a level of intake that takes into consideration a person’s genetic background, their environment – both in their home and their place of employment (or where they spend the majority of the day) – as well as their daily habits such as smoking, drinking, stress levels, prescription medications, and other factors unique to them.
In considering all of these factors, the ODI would reveal an optimal level of intake for an individual. Each person has individual optimal requirements which depend on his or her unique biological makeup and living situation. Because of the uniqueness in requirements among people, establishing an average intake level can be very difficult. It thus becomes more useful for individuals rather than for the general population. So, this is the amount of nutrients, an individual with unique circumstances and health issues, requires to survive . . . . and in turn, thrive!
For example: the RDA for vitamin B6 is 2mg. Vitamin B6 is used for a number of functions in the body and the general population will survive on that RDA.
Now take a person who works in a stressful environment, possibly drinks a bit too much and tends towards depression due to the stress. 2mg is never going to be enough to help the body cope with stress, let alone cope with the depression, drinking and other ailments that WILL eventually crop up. The ODI of 10-25mg would be more appropriate to help the person and their body cope with their lifestyle and instead of just surviving, they’ll correct the deficiency and begin to thrive.
Glaceau vitamin water is a subsidiary of Coca Cola that is privately owned. Glaceau has at times also been accused of trying to hide its ownership by Coca Cola, as information about its parent company does not appear on its products or on its website.
Let’s take a look at a bottle of “DEFENSE”
Serving Size 8 fl oz; Servings per Container 2.5 (Pay Attention!!!)
Total Fat 0g
Total Carbohydrate 13g
Total Sugar 13g (PAY ATTENTION !!!)
Vitamin C 60%; vitamin B3 10%; vitamin B6 10%; vitamin B12 10%; vitamin B5 10%, Zinc 10% – (are u deceived yet?)
vapor distilled/deionized water, CRYSTALLINE FRUCTOSE !!!, citric acid, vegetable juice (color), natural flavor, ascorbic acid (vitamin C), natural flavor, vitamin E acetate, magnesium lactate (elecrolyte), calcium lactate (electrolyte), zinc picolinate, monopotassium phosphate (electrolyte), niacin (B3), pantothenic acid (B5), pyridoxine hydrochloride (B6), cyanocobalamine (B12)
First, let’s quickly factor in that ONE bottle of Vitamin Water is 2.5 servings, therefore, nutritional information should be adjusted accordingly (unless you’re really only going to drink less than half of the bottle at time). That makes one bottle of Vitamin Water contain 125 calories (± 523kj) and 33 grams of sugar. (Remind me again why they try to call this a form of “water”?) That’s more calories and sugar than a can of Coke!!! (355ml of coke equates 110 calories (± 460kj) and 30 grams of sugar).
And don’t be enticed by “crystalline fructose,” the second ingredient on the Vitamin Water ingredient list. It’s their own fancy name for their form of SUGAR, and it’s the most prominent ingredient after water!
The whole “vitamin” aspect of Vitamin Water is irrelevant – that 10% Vitamin B6 is relating to RDA not your ODI!! You’re surviving at RDA not thriving as at ODI values. Vitamins CAN’T undo the sugars and additives in a beverage, and you are much better off gaining these nutrients from your diet (or a multivitamin!)
Our society now has become somewhat obsessed with healthier choices, and unfortunately the smart companies know how to appeal to that crowd.